The Franchise Edge offers a comprehensive solution to assist you in every aspect of your franchising program, allowing you to launch your franchise quickly and economically. The combination of our corporate staff and industry partners enables us to provide the resources necessary to simplify your franchising process. Regardless of your industry or existing corporate structure, we are able to tailor our franchise program to fit your specific needs.
The Franchise Edge’s goal is to work with you and your team to create a franchise development program that enables you to achieve your goals. We provide all the services you need to franchise your business including:
Do you have a proven track record of growth and profitability?
People buy franchises to learn from those who are successful. Growth and profitability are the standards that franchisees buy into. As a matter of fact, the first question a franchisee prospect usually asks is, “How much can I make?” If you’re not profitable, why would someone else want to buy your franchise? Depending on your situation, it may make sense to continue focusing on increasing your profitability before franchising.
Does your business have broad consumer appeal?
Not every business has the same appeal everywhere. Have you determined the market for your business and are these markets available for growth outside of your area? If your business is geared toward your local college campus, will it have the same appeal at other campuses? If you are providing a business service, do businesses in other regions have the same needs? Not every franchise needs to grow nationally to be successful, but they do need to have at least a regional appeal or a specific market appeal. Is your market segment large enough for your business to flourish on a regional or national scale?
Is it easy to replicate or duplicate?
A key to successful franchising is having a proven system in place and being able to teach others this system. Through hard-work you have created something unique, but to take the next step in franchising you must be able to teach it to others. Is your operation complex? Does it require a large number of employees to manage day-to-day? Are there specials skills or licenses required? Answering these questions will help you determine whether you have the ability to duplicate your operation, which is critical to the success of future franchisees.
The FDD disclosure document is a legal document required by the FTC that franchisors must provide in order to get franchise investors better information to use in making the best franchise investment decisions.
The Franchise Disclosure Document includes 23 sections (called “Items”)
- Items 1 through 4 – describe the franchisor, his background, business ethics and possible bankruptcy history.
- Items 5 through 10 – deal with the fees, royalties, advertising fees and all financial arrangements including restrictions as to sources of products and services.
- Items 11 through 19 – detail the franchisee’s obligations and provisions in the agreement. These are very important as they define what restrictions there are on products that can be sold, transfer assignments, terminations, dispute resolutions and the like.
- Items 20 through 23 – provide a list of existing franchisees, both active and those who have left the system. They also provide financial statements of the franchisor and copies of contracts used in connection with the franchise offering, including the Franchise Agreement.
Franchising is regulated by the Federal Trade Commission (FTC) on a federal basis. There are also twenty-three states that add their own regulatory requirements for franchising. We assist you in navigating through these requirements and ensuring that you are compliant with all legal requirements.
Marketing Materials for Potential Franchisees
- Identify the unique selling features of the business
- Create and design the franchisee brochure
- Franchisee sales process
- Web recommendations
- Franchise message for your existing website
- Franchise FAQ (Frequently Asked Questions)
- Link to franchise inquiry forms
The Importance Of Having a Well Branded Website For Your Franchise Opportunity
Besides the obvious advantages of having a website for your business, a website adds credibility to your franchise offering. As potential franchisees begin the process of learning more about you and validating your brand, one of the first actions they will take is to visit your site. The initial impression and the information that you provide on your website will help them in determining if they would like to learn more. These days most people will go online and research your company and franchise opportunity before they pick up the phone to talk to you. Our goal is to ensure that your site provides as much content and information to the prospect as possible. A website that is attractive, well-branded and provides the franchise prospect with an abundance of information will prepare them to ask good questions to your franchise sales team when then do contact you.
The following areas will be covered:
- Site Selection
- Lease Negotiation
- Design and Construction
- Equipment Sourcing
- Pre-Opening Training
- Post Opening Training
- Advanced Field Support
- Purchasing and Distribution
- Legal Compliance
- Franchise Relations
- The Franchise Sales Process
- Franchise Lead Generation
- Understanding the FDD
- The Do’s and Don’t of Selling a Franchise
- Implementing the Franchise Marketing Plan
- Closing Deals
Our prototype development services encompass the following:
- Site Selection
- Lease Negotiation
- Interior and Exterior Prototype Design
- Operational System Development
- Equipment Design and Layout
- POS Selection and Design
- Architectural Plan and Drawings
The Franchise Edge was established in 2005 because we knew there was a need for full service franchise consulting services that provide all the needed services but at a fraction of the price of that other firms charge. More than a decade later that continues to be our philosophy and our client portfolio serves as a testimony to its effectiveness.
Our pricing model is:
We give you a price up front and that is the price you pay with no additional charges to nickel and dime you as we go along. We never have and never will charge anyone more than what we quote them.
We don’t collect a large up-front fee, instead we have an initial payment with future payments tied to the completion of our work.
We can work with you to put together a payment plan that fits your budget.